Slow fashion, the alternative to fast fashion and part of what has been called the "slow movement", advocates for principles similar to the principles of slow food, such as good quality, clean environment, and fairness to both consumers and producers. Source: Wikipedia.
Many of us today are making healthier food choices and becoming increasingly aware of the chemicals we put on our skin and around the home, however, our fashion choices are often still playing catch up. Most of us have accepted that organic, chemical free foods, cleaning products, toiletries and even make up aren't only better for us, but also for the environment. Wanting to know where our food and clothing comes from and whether these are Fair Trade or not is also important but with so much fast food and fast fashion at our fingertips, usually at very low prices, it's easy to see why it can get overlooked. Thankfully times are changing.
Miss Matahari has always used factories we personally know, where workers are paid decent wages and conditions are optimum. We're currently producing at operations in Canada which aren't only Fair Trade but actively sustainable. As a boutique label we do not mass produce and we utilize as much of every fabric and trim we order; so barely anything goes to waste. With our latest collection we've also chosen to use predominantly recycled and eco friendly fabrics, where available, too. The chemical processes performance fabrics often go through to provide us with all of those wonderful technical properties are far from 'friendly', but now alternatives are becoming easier to find.
With growing demands on mills for more natural and/or recycled fabrics, more research into alternative treatments means we can now have everything we want and feel good about it too, and we love that. In our latest collection we're kicking off with a fabric that's not only recycled but has also gone through a treatment harnessed from the shells of crustaceans (a waste product) that provides those all-important properties, naturally. So on top of being excellent at moisture wicking, keeping you smelling fresh as a daisy (thanks to the amazing anti bacterial properties) this fabric is incredibly durable too, which means it's going to last you even longer. In fact it's the only anti-bacterial bio-agent in the world certified by the US Environmental Protection Agency. You know this stuff is good.
Check out the new COURAGE open back bodysuit for yourselves - slow fashion for fast women. Catch her if you can!
The Miss Matahari team Xx
'Crab' photo by Dayne Topkin
Featured image from The New Frontier Collection by Tina Picard
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As a brand we always look to shed light onto inspirational women. Women who regardless of the challenges and obstacles life has cast their way, have always found ways to overcome them, circumvent them or just plain bulldoze through them, in pursuit of their goals and dreams.
For International Women’s Day I want to shed light onto a talented, and determined young woman from Uganda. Idah Nandyose (Nandy for short), is a 24 year old fashion designer and tailor. She contacted the brand as she wanted to share her story, in the hope that someone, somewhere, might read it and help.
Size Guide information - best viewed in landscape mode/on a larger screen.
The models in The Warrior Collection range from 5'5" - 5'9" in height and size 4-6 US (8-10 UK). They are all wearing our size S.
The main model in The New Frontier Collection is 5' 10" and a US size 2-4 (6-8 UK). Her bust is 34", waist 26" and hips 36.5". She is also wearing our size S. The petite model wearing some of the styles and accessories is 5' 3" and a US size 2. Her bust is 33", waist 25" and hips 39". She is wearing our size XS. If you fall into the petite category, you might find XS fits you better length-wise.
Note on pants - The workout tights/capris in The Warrior collection fit a little larger than pants/leggings in The New Frontier collection, as they've been specifically designed to flatter all body types, with a slightly more generous cut on the thighs and around the waist. If you have very slim thighs, we recommend you go down a size in any of the Warrior collection bottoms. In general all of our pants are designed to accommodate curvy or muscular thighs. When in doubt, drop a size.
We've also created all styles across all collections to fit a little longer on the sleeves and legs to provide more allowance for different shapes and sizes; not to mention we love the longer sleeved/legged look.
If you have any queries on sizing, please drop us a line at email@example.com and we'll be more than happy to discuss your specific requirements.